#LiveForTomorrow

ZEAL

 

Zeal is a not-for-profit youth organisation that exists for the advancement of young people in the creative arts, leadership and education, and provides support through development pathways and events at its purpose-built youth facilities.

Curative was thrilled to be part of the collaborative team that Zeal pulled together (which included their youth social marketing collective, musician Pieter T, and music video director Chris Graham) to piece together their powerful #livefortomorrow campaign, which responds to the fact that New Zealand has one of the highest rates of youth suicide in the world.

#LiveForTomorrow, which launched with Pieter T’s single ‘Tomorrow, shares thought provoking, and humbling stories of young people, sending a positive message of celebrating and supporting one another in times of need. In comparison to the selflessness of the young people who shared so much of themselves, Curative played just a small role, developing the brand aesthetics, website and digital strategy to help hold the campaign together.

 

Prepared with care by:

  • Project Lead: Jade Tang
  • Project Support: Eddy Helm
  • Brand Design: Kaan Hiini
  • Website Design: Jade Tang
  • Website Development: DreamConfig

 
At Zeal we know that for a young person to engage with a positive message it better look pretty, feel authentic, and be embedded into their world. Too many youth-focused projects fail in all three departments, with both good ideas and good hearts losing out. Frankly, our young people deserve better.

This ethic creates high expectations for our social change work which, when discussing our new youth suicide prevention project, the Curative team quickly grasped. In line with Zeal’s kaupapa, they offered a co-design approach that involved the creative minds of our young people. They understood, like us, that young people know young people best. The result was a brand, Live For Tomorrow, that actually resonates with our demographic, and a tasty website to boot.

At a practical level, the Curative team were committed, communicative and professional - but not in that boring kind of way. It’s often a hard task in this work finding those who ‘get it’. Thankfully, in this case, we knocked on the right door.

- Elliot Taylor, ZEAL West Auckland