You’re ‘real’ when you have a website.
It’s funny how it seems that the go-to question when you meet a new business or organisation is: What’s your web-address? It seems that if you don’t have an online home for people to read more about you, then you’re not quite ‘real’.
Even in our own minds, despite the fact that we’re busily working on all sorts of exciting projects, have registered as a business, set up a bank account and we’re already sending out invoices, we haven’t officially launched, because we don’t have our website up and running.
Truth is, building a website is a really great way to help define exactly what it is you do. You need to filter through all of the lists of things that you’re capable of and translate it into something that other people can understand. And in the process you often gain your own sense of clarity. So in theory, when you’re website is live, you can clearly articulate exactly what you’re offering and in a way you do become ‘real’.
While the website development process can bring clarity, it’s important that you don’t get burdened by perfectionism and delay getting your site live. We were reminded of this at CreativeMornings on Friday when the guest speaker Matthew Buchanan echoed the words Gower Champion had shared at Webstock:
“Do something, so we can change it.”
It was the final piece of encouragement that we needed to get our first project as Curative live.
For weeks we have been working with our wonderful friends at The Kitchen; a collaborative working space for changemakers. We have been so dedicated to making sure that the space itself looks welcoming and we wanted the warmth and energy to translate to the website. So we held off until we could get slightly better images, until there were people in the space, until the words were just right.
But finally on Friday, The Kitchen became a little more ‘real’ as we made their site go live. There was no ceremony with a big red LIVE button (although we’ve suggested it to our development partners The Space in Between), but there was a lot of excitement.
Just as the quote reminded us, we’re really happy that we’ve done ‘something’ and we know that we can ‘change it’ as the space grows and evolves.
Now, we know not to be perfectionists with our own website, we just need to carve out the time to make it happen!