You need to learn to let go. It’s a cliche. But it was the first lesson that we needed to learn before we could start Curative. After one week of Curatives’ being, it now seems like the most logical and fulfilling thing we could both do, and there should never have been anything standing in the way. But the reality is, that Curative was born out of a long process of thought, and ultimately a heart-wrenching decision to let go of where we were. Having met through yMedia, we dedicated hundreds of hours to connecting tertiary, community and industry for collective growth. Working with a team of extraordinary volunteers, who we count as friends, we were more than a little attached to the notion. But yMedia was a passion project. Not a form of employment. And without significantly changing the model, we had to acknowledge that it probably never would be. While we gladly gave evenings and weekends to the cause, the energy we were putting in on top of our professional and social commitments simply wasn’t sustainable. After many evenings drinking wine and trying to get our heads around the future of yMedia, we had an epiphany - yMedia isn’t our future. Truth is, it was a pretty emotional realisation. We didn’t really want to let go of yMedia, in our minds it was the thing that held us together. But like a boyfriend who really does make a better friend, yMedia was also the thing holding us back. After months of coming to terms with our decision, we handed the reigns back to Pamela & Adele. We look forward to seeing how they move it forward, and will always support their pursuits.    So, now we embark on our own journey. Turns out, yMedia wasn’t the thing holding us together, it was the vehicle that bought us together and empowered us to explore our own passion of enabling community communication. Letting go has shown us that we’re bound by the same values and vision, and ultimately a great friendship. Curative is the manifestation of this.

You need to learn to let go.

It’s a cliche. But it was the first lesson that we needed to learn before we could start Curative.

After one week of Curatives’ being, it now seems like the most logical and fulfilling thing we could both do, and there should never have been anything standing in the way. But the reality is, that Curative was born out of a long process of thought, and ultimately a heart-wrenching decision to let go of where we were.

Having met through yMedia, we dedicated hundreds of hours to connecting tertiary, community and industry for collective growth. Working with a team of extraordinary volunteers, who we count as friends, we were more than a little attached to the notion.

But yMedia was a passion project. Not a form of employment. And without significantly changing the model, we had to acknowledge that it probably never would be. While we gladly gave evenings and weekends to the cause, the energy we were putting in on top of our professional and social commitments simply wasn’t sustainable.

After many evenings drinking wine and trying to get our heads around the future of yMedia, we had an epiphany - yMedia isn’t our future. Truth is, it was a pretty emotional realisation. We didn’t really want to let go of yMedia, in our minds it was the thing that held us together. But like a boyfriend who really does make a better friend, yMedia was also the thing holding us back.

After months of coming to terms with our decision, we handed the reigns back to Pamela & Adele. We look forward to seeing how they move it forward, and will always support their pursuits.   

So, now we embark on our own journey. Turns out, yMedia wasn’t the thing holding us together, it was the vehicle that bought us together and empowered us to explore our own passion of enabling community communication.

Letting go has shown us that we’re bound by the same values and vision, and ultimately a great friendship. Curative is the manifestation of this.