“It’s a bad plan that admits no modification”
The Latin writer, Publilius Syrus, said this two thousand years ago; and he really couldn’t have said it better.
As a team that’s constantly planning and shaping new projects we’re learning the importance of being prepared for the things that you just can’t plan for. We’re learning to adapt as we go. And we’re learning to manage the difference betweens the absolute musts, and the nice-to-do’s.
Recently, this has been especially true of our development of ‘Steer Clear’; a campaign for the NZ Drug Foundation which encourages young people to find safe alternatives to driving stoned.
After a lengthy planning process with our friends at Innovate Change, we identified a target audience, the change we want to create and some clever methods to get there. It’s a pretty great plan with lots of facts, figures, insights and ideas. It’s beautifully designed, carefully thought through, and hits all the right marks.
So, now it’s just as easy as making it all happen over the next 18 months. Easy as. Well, kind of.
The campaign launch had a fixed date, as we were booked in to kick off at Splore. And that date came with some pretty unique deliverables; including building a full-scale ‘Dope as Drive’. Essentially a converted van which simulates the experience of driving high, highlighting all of the risks along the way.
For an undertaking like this, unexpected obstacles aren’t, after all, all that unexpected. This meant that the ability to pivot and adapt on the go was fundamental to getting everything ready in time for launch.
We definitely believe that being agile is that much easier when you have the right people on the team. And, to convert an old van into a gaming device, build a digital experience and manage the many layers of event logistics, we needed a pretty special team.
When things need to happen, the right
people are never idle.
To compliment the Curative crew for this project, we buddied up with Mindhive to build all the physical bits; Handle the Jandle to take care of all of the event details (with the ease and care that can only come from their years of experience); and our very clever besties at 96Black who took on all of the technical requirements to turn an online experience into a real life one too.
As you can imagine, a huge sigh of relief was audibly released when the Dope as Drive had it’s first run through at Splore, (all while the TV3 camera was rolling). Especially after the unplanned hour of ‘tinkering’ on-site to get it going.
And as the hot sun beat down, the music played on, and the festival goers got festive, we learnt a whole lot more over the launch weekend that will help us improve the whole experience in the future.
So, it’s a plan that’s being modified. And for that reason alone, we know it’s a pretty good one.
We’re comfortable knowing that getting started on a great plan today which may need some tweaking and adjusting, is better than waiting to write the perfect plan tomorrow.
Check out Steer Clear or our Curative website to find more interesting things as we roll out our plan.
Eddy & Eddy