Brand & Website
Rape Prevention Education
Rape Prevention Education (RPE) provides BodySafe; an interactive secondary school programme that promotes healthy relationships by having open and supportive conversations about sex, consent and respectful relationships.
While the programme content and delivery was tailored for its secondary school aged audience, RPE recognised that both its brand and website were not resonating with this age group.
Curative implemented a co-design process with the BodySafe team and garnered feedback from more than 60 young people to guide the final design direction for the new brand and website. The end result is a brand which creates both safety and energy using geometric shapes to represent relationships and connection.